2015-02-17

Reservations


Reservations, reservations, reservations! It all about getting the reservations you need to meet your objectives. Guests need to be able to make reservations whenever and however they want. They may call you up to ask a few questions, and then give you the information needed to make the reservation. Or late in the evening, they may get a bit of free time to search on the web for potential places to stay for their next trip. You need to be ready to meet them whenever their are ready and wherever they are. And you need to present compelling reasons like tripAdvisor reviews, amazing pictures, videos,… to entice to make you their choice

 

makeRez calendar

makeRez calendar

The makeRez Calendar page is displayed for a month at a time with all the days laid out in a row wise fashion. The numbers in each of the squares indicate how many people will be occupying that unit. This display is for our bed and breakfast/vacation rental combination called "RiverDance". There are two active suites at RiverDance. Tree Tops and River Rocks. There we rent out two bedroom suites, which can have up to six people in a suite. The date/suite combinations that have an orange box around them show a turnover day where guests are leaving and new guests may be coming in. We give our cleaning service read only access to this calendar and they are expected to set their schedule to meet its needs.

Guest Info

Guest Info

The Guest page is segmented into a set of tabs that indicate the type of information that they contain. The guest/inquiries name and email address are labeled in RED and are required to be able to save any information into the database. The fields labeled in BLUE are required before a booking can be made, while the fields labeled in BLACK are either optional or supplied by makeRez itself (like the contact date). If you hover the mouse over some of the labels within the Guest page a short popup description of what those fields do will be displayed. The Contact Info Tab has name, mailing address, phone and email address information (all required for a booking). Special care should be taken to make sure the zip field is correct since it is used in the Zip Code Map report to show geographically where your customers are coming from. In addition this tab also has a Notes and Actions field. Notes are information that is typically about the guest themselves (dietary preferences,...) and are copied over from a previous reservation when the duplicate button is used. Actions are an audit trail of things that have happened to the reservation, such as changes to the contact information, that fact a booking was made,.. which include when the change was made, and also who made the change.

Guest Booking

Guest Booking

The Booking Info Tab has information about the booking itself (arrival date/time, number of nights stayed, room they are staying in), makeup of the guests party (number of adults, number of children) whether pets are coming (if they are allowed), and information about (if relevant) the source of the lead, the occasion, and any special promotion they are taking advantage of.

Guest Workflow

Guest Workflow

The Workflow Info Tab helps to partly automate many of the time consuming tasks involved in moving a potential guest through the reservation process and helps to guide you in what steps may be next. The workflow process can be extensively customized to more closely match the model of how your properties operate. Suppose you have been discussing availability and the benefits of your property with a potential guest and they have decided to book. After entering in the booking information in the Booking Info tab, you will need to select the Save Guest Information button to actually save those changes into the database. Next you should go to the Workflow Info tab and select the Make Booking checkbox. That will cause the actual booking to be placed on your calendar in addition to a Booking Confirmation email to be sent to your new guest and copied to you. These actions take a few moments to happen, so patience is required. You will be notified via a popup when the calendar has been changed and the email has been sent. When the booking is made, the calendar will update itself to display the changes. It is always a best practice to verify the calendar change by taking a quick peek at your calendar.

Desktop Calendar Widget

Desktop Calendar Widget

The Desktop Calendar that will be displayed to a potential customer on a desktop, laptop or tablet. It is embedded in the code for the Availability page on the website that features a specific property group (like a bed and breakfast or a cluster of cabins that are managed together). The calendar is presented in a month at a time fashion with rows for each of the rooms/units/cabins... in the property group.

Marketing Info

Marketing Info

When a potential guest uses the makeRez calendar embedded in your website, one of the first things they do is focus the calendar on the days they would like to stay to see if there is an opening. If so, they are directed to click on the day of arrival/room combination they are interested in. At that point marketing information, a visual from the room, and the rooms specifics are displayed. Which version of the calendar to use, Desktop or Mobile, is setup based on the size of the screen being using (mobile responsive).

The Booking Form

The Booking Form

After the day of arrival/room combination is chosen, the booking form needs to be filled out with the rest of the booking information. You can select whether you are making an inquiry or a booking and that changes the fields (highlighted in red) that are required.

Mobile Calendar Widget

Mobile Calendar Widget

The Mobile Calendar Widget is the face of Internet Booking Engine that will be displayed to a potential customer on cell phone devices. Similar in function to the desktop calendar widget, its main difference is in how much of the calendar is displayed (one week at a time versus a month at a time for the desktop). The controls (<,>) will move the calendar only by a week and the (<<,>>) controls will move the calendar by a month. You can also use the drop down month selection to choose a specific month to focus on. When you move to a new month, the week with the first of that month in it will be displayed. Once the guest has made their calendar selection, they need to fill out the rest of the guest data in the Booking Form that is required for the reservation or inquiry. Which version of the calendar to use, Desktop or Mobile, is setup based on the size of the screen being using (mobile responsive).

Hidden Calendar Widget

Hidden Calendar Widget

The last version of the calendar is a “hidden calendar” that doesn’t expose the dates that your property is actually booked. It allows potential guests to check for the availability of specific stays by selecting the desired day of arrival and the number of days for the stay. Once the Check Availability button is select, makeRez will find out which rooms actually match the request and will display information about those rooms to help the prospective guest make the right choice. Once the guest has made their room selection, they need to fill out the rest of the guest data in the Booking Form that is required for the reservation or inquiry.


 

But the old maxim is true, its easier to bring people back that have already stayed with you than to attract new visitors. That’s what Relationship Marketing is all about. At your fingertips you have the most valuable resource imaginable to keep those rooms full. It starts with creating the best possible experience for each and every guest. But for most of us, the thing that will keep them coming back is a relationship that our customers can develop with us. Exceeding their expectations, whether by the comfort of their room, or the friendliness of your staff can help you stand out from the crowd. Many times building this special relationship is not just “hitting a home run” but it is made up of many smaller building blocks. One of those key building blocks is the quality and timeliness of your communications with your guests. Nobody likes to feel ignored and most will prefer to deal with businesses that communicate frequently, precisely and in a timely fashion. And that communication, coupled with an outstanding stay, can lead to that “great review” and the opportunity to get your property in front of their family and friends.